50 Practical Examples for Exploding Conversion Rates

Thursday, July 8, 2010     Comments

Optimizing your website for maximum effectiveness is by far one of the best uses of your time (when you have an existing customer base), it is much easier to make your existing traffic go further than it is to gain more traffic (and keep it).

We've put together a collection of our favourite real life test examples (A/B Tests & Multivariate) that have actionable data and results that you can test on your own site. Some of the tests below have seen upwards of 300% improvement (you'd need to triple your traffic to see similar improvements).

Know any tests out there that we've missed? Drop us a line in the comments.

Real Life Split Test with a Homeless Man

BaseCamp Homepage Redesign - 14% Improvement

Highrise Signup Page - 30% Improvement

See Plans & Pricing vs Free Trial - 200% Improvement

InDefero See Plans & Pricing - 52% Improvement

Aquasoft Landing Page (Software) - 20% Improvement

Simple Call to Action Increases Twitter Clickthroughs - 12.81% Improvement

Changing Two Words Increased Conversion Rates - 28% Improvement

DailyBurn Google Website Optimizer Case Study - 29.6% Improvement

CareLogger Homepage Redesign - 70% Improvement

2010 Olympic Store Single vs Multi-page Checkout - 257% Improvement

2010 Olympic Store Category Cross Sell - 7% Improvement

Madlib Signup Forms - 20-40% Improvement

Landing Page Free Offer - 36.4% Improvement

Voices.com Homepage Redesign - 400% Improvement

Skype Download Page - 5% Improvement

Surety Bonds Lead Capture - 27% Improvement

Hotfrog Signup Page - 16.6% Improvement

Performable Red vs Green Button - 21% Improvement

TogetherTag Switches Left & Right on Homepage - 20% Improvement

Less Accounting Switches Left & Right on Homepage - 20% Improvement

Rypple Tests 'Give Feedback' vs 'Respond Now' - 13% Improvement

Bingo Card Creator Signup Form Redesign - 31.2% Improvement

Youtube Runs Huge Multivariate test on Homepage - 15% Improvement

eBox Platform plays with Buttons - 300% Improvement

Case Studies

Sitetuners Case Studies

• Stratfor - 81% Improvement
• Red Envelope - 4.4% Improvement
• Bug Doctor - 32% Improvement
• Real Age Part 1 - 40% Improvement
• Real Age Part 2 - 8.6% Improvement
• Assessment.com - 32.5% Improvement
• Engine Ready - 51% Improvement
• Uniblue - 24.38% Improvement
• SF Video - 58% Improvement
• Power Options - 75% Improvement

Widerfunnel Case Studies

• Rudder - 45.5% Improvement
• Babyage - 22% Improvement
• Overnight Prints - 210% Improvement
• Cook Travel - 48.41% Improvement
• Sims 3 - 128% Improvement

Pageperfect Case Studies

Other Useful Examples

AB Testing + Heatmaps Combined

Twitter Tests Text within Signup Button

Human Photos can Increase Conversions

Zappos Sells 6-30% More Merchandise with Video Demos

Amazon's Recommendation Engine Increases revenue up to 30% per user

101 Google Website Optimizer Tips

35 Resources for Getting the Most out of Google Website Optimizer

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